Vale a pena se especializar na área esportiva?

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A dúvida chega a ser inevitável. Será mesmo que depois de formado em jornalismo e com pretensões em seguir carreira na área esportiva, vou conseguir uma colocação cobrindo um determinado esporte? A princípio, ainda com certa inexperiência, o jornalista, ou foca na verdade, para quem se formou recentemente, terá um pouco de dificuldade no começo para conseguir seu espaço nesse meio, ainda mais se quiser ser especialista de um esporte em especial.

Para isso, como explicam diversos mestres da comunicação e peritos no esporte, é preciso começar desde cedo a estudar tudo o que seja relacionado a esportes, mas não apenas o tema em si, pois é necessário, inclusive, embasamentos teóricos em áreas como política, economia e cultura para ter uma certa bagagem para desembarcar em uma boa redação logo de cara.

Mas no começo, você não começa a fazer apenas um segmento. Para quem está iniciando ou não possui tanta experiência com esportes, o certo é saber aproveitar as oportunidades, acompanhar de tudo, desde o jogo de ontem válido pelo Campeonato Paulista até o torneio de Stock Car, e assim por diante.

Nessa fase, entra o generalista, aquele que tende a fazer cobertura e descrever sobre os principais fatos dos mais variados esportes. Porém, não podemos confundir esse termo como aquele que sabe demais, do geral. Essa é apenas uma expressão usada para quem, digamos, “faz de tudo” numa redação. E se bobear, até o café para os colegas.

Brincadeiras à parte, o mais recomendável para quem ainda sonha em escrever apenas sobre basquete, vôlei, natação, entre outros esportes que estão, de certa forma, desfocados da visão do público geral, da massa, mas que ainda possuem um bom aglomerado de pessoas que os acompanham, é buscar a especialização, assim como cursos e palestras que tratem sobre esses assuntos, mais ainda se forem ligados ao jornalismo.

É claro que às vezes vem aquela velha indagação: “mas será que nos veículos convencionais, há espaço para falar de outros esportes?” No geral, nem tanto. Sempre há uma brecha ou outra, ainda mais quando estamos em época de Olimpíadas, onde há uma diversidade de modalidades a serem acompanhadas. Contudo, as mais populares e que já caíram no gosto do brasileiro, como o futebol, possuem mais peso.

Porém, não se desanime, pois existem publicações segmentadas e veículos que tratam de um determinado esporte, como o vôlei (www.melhordovolei.com.br), tênis (tenisbrasil.uol.com.br), fórmula 1 (f1team.leiaja.com), fora as revistas e outros periódicos específicos. Ou seja, tem mercado, basta você se empenhar e escolher aonde deseja atuar.

A dica é sempre se manter antenado e acompanhar de tudo um pouco, pois nunca se sabe o dia de amanhã. Caso você entre numa redação de esportes em geral, terá que saber e relatar de tudo um pouco, ou em uma sessão mais exclusiva, que descreva apenas um único esporte, a regra sempre será a mesma. A princípio, agarre as oportunidades que vierem. E não podemos esquecer que a especialização, assim como o empenho e a dedicação de aprender constam muito e ajudam na hora de mostrar seu potencial e habilidades em escrever sobre esportes, não importa qual seja.

Por Leandro Massoni